About Me

I've been committed to design for over a decade. I've worked with both small and large interdisciplinary teams, going from 0 → 1. I've traveled the occident to the orient, focusing on craft.


Through design, I create meaningful communications, connections, and experiences, not just interfaces. I solve problems and build products by planning, organizing, documenting, prototyping, and effectively communicating my ideas.


For the past six years, I’ve had the privilege of shaping the future of design within cybersecurity, as the founding designer at Hack The Box. I've helped secure over $70 million in funding and attracted more than 3 million users.


I’m all about hyper customization. Zooming in on the little things, because they’re what make the big picture truly shine. Details matter, and I’m here for it!

My perspective on life is reflected in my work ethics — Connected by a zeal for human behavior, cultural contexts, and their interactions.

A by-product of a Brazilian mother and Canadian father, born in Germany. I reside in Porto Alegre, Brazil where I find happiness in spending time with my wife and two-year old.


Away from my desk, I throw pottery, pretend to garden and spend time collecting anything vintage. I dream about creating my own pixel art game once I reach the age of a well-cured wine.


I became interested in design, by moving pixels on a screen. I was blessed by a Gameboy in 1999. This is where the obsession began — The Digital felt magical: the ability to create something from nothing, form from chaos, and function from disarray. My journey in digital led me through wielding pixels in Warcraft to creating visuals for forums across the internet between 2005-2010.


I've launched half a dozen apps that have amassed 300k+ downloads, recruited teams, raised money, and failed. I've also gotten up and done it all over again.

Work Experience & Education

Founding Product Designer at Hack The Box

2019 - Present

Founding Product Designer at Keycap

2024 - Present

UX Certification

Nielson Norman Group

2023 - 2024

Head of Design at Untitled

2023 - 2024

Lead Product Designer at Publicis

2020 - 2021

Senior Product Designer at ZACD Group LTD

2018 - 2019

UI/UX Designer at Melewi

2015 - 2018

Digital Futures
Ontario College of Art and Design (OCAD)

2013 - 2014

Bachelor in Graphic Design with emphasis in marketing

Escola Superior de Propaganda e Marketing (ESPM)

2010 - 2015

Wielder of pixels at Internet Cafes

1999 - 2010