Spearheaded fashion ideation through AI. I led product and design, running end-to-end discovery—aligning stakeholders, conducting one-on-one sessions with priority clients, mapping designer workflows, and prototyping key concepts
#2024
#productdesign
#webapp
#branding
#AI
#fashion
Industry
Fashion
Challenge
Today’s AI tools accelerate the creation process with instant content generation. But this speed comes at a cost. Although more content is being created faster, the range of genuine creativity and innovation is narrowing.
Goal
Keycap was conceived to test its creative hallucinations in a highly sophisticated and emerging market: fashion.
My Role
In early 2024, I took on the role of product and design lead for Keycap, spearheading the entire project. This involved engaging with stakeholders, conducting one-on-one sessions with key potential clients, and exploring how Keycap's technology could revolutionize the fashion industry. Our discovery phase revealed a significant opportunity: enhancing the ideation phase of a fashion designer's creative process.
Team
1 × product manager
1 × product designer
1 × engineer
Results
